7 Grand Designs inspirational quotes from Kevin McCloud

We round up Grand Designs magazine's editor-at-large, Kevin McCloud's top 7 most inspirational quotes.

By Hannah Fenton | 2 April 2018

Kevin McCloud’s pieces-to-camera are the stuff of Grand Designs legend. We’ve picked out a few words of wisdom for your delectation.

kevin mccloud talking at grand designs live

Image: Aaron Scott Richards

From architects and layouts to clarity and beauty, here are a few snippets from the McCloud TV masterclasses for anyone who loves good design

On architects

‘Imagine you’re building a house and you take your dream to an architect. It is his or her job to take that loose bag of ingredients, that half-written recipe, whip light and air into it, spoon it into different, enticing shapes and then gently bake it into an exquisite syllabub.’

‘An architect will deliver so much more value for money in your design (storage, clever circulation, beauty, imagination) it’s as though their services come entirely for free. What’s it to be then? In my left hand, a lemon and a box of eggs. In my right, a delicious concoction of sweetness to transport the soul. I know which I’d choose.’

On writing for the camera

‘If you reduce the contents down too much they become thick, opaque and indigestible. Better to trip lightly across the conversational clouds of simile and metaphor, throwing in the odd food analogy. Like syllabub and consommé.’