The very latest electric fires combine great looks with great performance

PROMOTIONAL FEATURE

modern fireplace with electric wood effect fire vases and blue led lighting

There was a time when an electric fire wouldn't be your first choice, but the times have well and truly changed. Contemporary electric fires are efficient, design-led, increasingly realistic and have the versatility to fit into any modern home design…

Burning bright

close up of modern electric wood effect fire

The days of glowing electric bars are long gone. One glance at the Polaris range from Charlton and Jenrick and you’ll see no discernible difference between its ultra-realistic flames and those of a log or gas fire. Why? Attention to detail and utilising the very latest technology. In terms of user-friendliness, today’s electric fires are ahead of the pack. You can fine-tune the fire not just in terms of heat output but, with the Polaris range, the flame colours and speeds, plus the brightness and hue of the ember bed. Look closely and you’ll see that the logs are highly realistic, hand-painted so each is unique and strewn with bark and embers to complete the effect of a real fire.

Fuss-free fuel

modern electric fire in corner unit of home

An electric fire is like the real thing, but with none of the downsides. Unlike gas and wood fires, these are fume free and don’t create carbon monoxide and carbon dioxide. You don’t have to worry about whether or not you live in a smoke control area. You don’t even need to have a chimney.

There’s also the daily ease-of-use to consider. Supplied with a remote control, you can tweak the heat and lighting on your electric fire from the comfort of your sofa, without having to get on your hands and knees, add logs or poke around in the embers. Even better, there’s no cleaning out ashes and cleaning grates when you’re done – simply switch your fire off.

Design at heart

room with modern electric fire and view of london

The next generation in ultra-realistic living flame electric fires are also incredibly versatile in terms of looks and application, making them ideal for homes where design and utility go hand-in-hand. The Polaris range includes smaller fires that can hang on the wall, larger landscape options that can be integrated into walls, room dividers and bookcases. There are few limits on where they can go.

Enhance the effect with optional LED lighting so that you can get the perfect mood and make a real feature of your fireplace. Discover more about cutting-edge electric fires from Charlton and Jenrick.

logo for Charlton and Jenrick best of British fires fireplaces and stoves

logo for Polaris fireplaces

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