The newest apartment released for sale from the former BBC Television Centre is the largest, allowing it to house some striking architectural details. 

  curved staircase in converted television centre apartment - grand designs

Image: Michael Sinclair 

London's Television Centre building housed the BBC for many years until the broadcaster upped sticks for Salford in 2011. Since then, the site, located in White City, has transformed into a mix of a creative spaces, social hubs and design-led living. 

The 5 penthouses sitting atop the iconic Helios building, as a crowning glory to the reimagination of the space, are noteworthy in particular - with the developers enlisting the best of British contemporary designers to create the luxury interiors inside. 

The latest completion – the largest of the apartments so far, with four bedrooms and bathrooms over two levels and 4,000 square foot – has interior architecture designed by Alford Hall Monaghan Morris and interior design by Waldo Works. Take a look inside below... 

Living space

Television centre converted apartment living and dining room - granddesigns

Image: Michael Sinclair 

A curved black steel staircase links the two levels, leading into a living-dining-kitchen space. A broken-plan scheme is achieved with the central fireplace, demarcating the sitting area from the dining table and kitchen. Many of the furnishings are bespoke designs, made in collaboration with British design talent. 

The apartment also has four outdoor areas, with one terrace spanning the entire length of the upper floor. 


television centre converted apartment kitchen - grand designs

Image: Michael Sinclair 

The architect used black timber to create a wall-panelling that creates a cabinetry-less effect. Contrasting white Carrara marble lines the kitchen and bar insets for a striking focal point. 

Master suite   

television centre converted apartment bedroom and ensuite  - granddesigns

Image: Michael Sinclair 

Custom joinery creates a super-sized headboard as a defining, but not overpowering, feature of the master bedroom. The ensuite, where you can bathe with views across the city, sits behind a pocket door. 

Library and study 

television centre converted apartment library - grand designs

Image: Michael Sinclair 

The apartment also has a media room, study and library to round out the space. The Waldo Works x Television Centre apartment is on the market from £7,600,000, excluding furniture and artwork. For more information head to the Television Centre website

Project details

Interior design: Waldo Works
Interior and Television Centre architecture: Alford Hall Monaghan Morris
Developer: Stanhope 


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