Step inside Smeg’s stylish Regent Street store

Located in the heart of London’s Regent Street St James’s – just moments from Piccadilly Circus – Smeg’s flagship London store is a must-visit destination for design lovers and home cooks alike.

Spread across two floors, the impressive showroom showcases Smeg’s full collection of premium kitchen appliances, from statement refrigeration and elegant range cookers to sleek built-in ovens and barista-worthy coffee machines.

Plus, on their visit, shoppers can enjoy a freshly made coffee as they browse the UK’s largest exhibition of Smeg products or consulting with one of the brand’s expert Smeg Specialists…

A hub of inspiration and innovation

The light-filled space has been thoughtfully designed to inspire, with the Smeg team on hand to guide visitors through the latest collections and help find the perfect fit for every kitchen style.

Downstairs, guests can explore a vast cooking theatre and extended display area, featuring the brand’s iconic small appliances – including its celebrated collaborations with Dolce & Gabbana.

Experience Italian craftsmanship firsthand

True to Smeg’s Italian heritage, the store blends timeless design with innovation.

As proud sponsors of Grand Designs Live, Smeg showcased its premium appliances at this month’s event at the NEC, where visitors were also able to enjoy expertly prepared food by Smeg’s talented home economists – all while experiencing the exceptional build quality and cutting-edge features that define the brand.

Discover the latest in kitchen technology

Whether you’re planning a full renovation or simply seeking a stylish upgrade, Smeg’s built-in and freestanding ranges are designed to elevate everyday living.

Highlights include the SpeedwaveXL and Omnichef ovens – combining versatility and efficiency – and the brand’s seamless induction hobs with integrated extractors, ideal for contemporary open-plan kitchens.